Fashion brand videos are usually about sculpted models in glamorous landscapes or trendy locations and nothing more.
Abercrombie & Fitch brand long recognised as an icon of adventure and the outdoors has created a coming of age campaign targeting its audience of 21 to 25 year olds. Featuring young adults in significant transition points such as breakups, squabbles with colleagues and moving out of their childhood home, the videos compress stories into 30 and 60-second spots. The fashion brand focuses on the unique stage of adulthood where experiences pivot change and explore issues in a refreshing and personable manner.
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