Science of stockpiling during retail flash online sales
Hitting $5 billion in transactions in less than 15 minutes on Singles Day, made this the biggest day in online sales this year. This trend is slowly becoming prominent in Asia and the reasons behind this consumer behaviour of buying products in bulk during special…
Driving curiosity, emotions and significance in travel videos
A little known fact is that most travellers are happiest when they are planning and researching their vacation as opposed to when while travelling. That means their decision-making and emotional contagion is most promising before departure. Digital video is a powerful tool for targeting travellers…
Understand your consumer before driving their interaction
The stakes for content that’s engaging, valuable and memorable are high – and interactive video is taking this tide by storm. As a viewer, going from passive consumer to being proactive in the driver’s seat is a bullet-proof way of remembering the content. Developing a…
Personalisation the path to customer success and trust
Consumer personalisation is the way forward for retailers these days as online shoppers become more selective and sophisticated. In an exclusive interview with The Rundown, Wootag was invited to share insights on personalisation in digital commerce. Driven by curiosity and a need for relevant content,…
Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences
The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.
Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty
Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.
Wootag receive recognition as ‘Marketing Technology Company of the Year’
Wootag ‘Marketing Technology Company of the Year’ – The Mumbrella 360 Asia Awards The Mumbrella 360 Asia awards are the industry metric for the most innovative and most creative players in the media, marketing and advertising industries, and beyond. Wootag is deeply honoured to receive…
Championing and shaping audience engagement with interactive technology
Audiences are becoming increasingly fragmented and detached in today’s digital space. They hold autonomy and discretion of which content they wish to consume and the content that they engage with most will be the ones that get top-of-mind and global reach. Indeed, in this…
Millennial 2020: Driving human connection in digital commerce
The Millennial 2020 conference celebrates the continuous innovation of start-ups and changes taking place in the digital commerce experience. With a flurry of change, the digital commerce revolution leaves users with much to aspire to and be excited about. It’s tough staying on top…
First Look Asia: Wootag on shopper interactivity – interview
The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers. Wootag is delighted to chat with Channel NewsAsia’s First Look Asia…
