Embrace 2019 Video Marketing Trends
Aren’t you curious how other brands embrace the latest video marketing trends? Keep your business and marketing ahead of the game and look at how others are adapting to market changes. Make most of the essential trends paving the way of today consumers behaviour.
Best Ways to Use Interactive Videos
A lot of the videos out there are linear in form – you view them, feel moved by them (or not!), and then you proceed to ‘like’ them, share them or start watching another video. They provide a multi-sensory experience but don’t go beyond it…
Never Stop, Never Settle – Interactive Video Brand Advertising in Beverage Industry
E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to…
The Top 5 Interactive Wootagged Brands in 2018
2018 was the breakthrough year of interactive videos. We’re excited about our best performing advertisement of year. To help you recap take a look at our Top 5 Interactive Wootagged Brands in 2018 who have seen tremendous uplift in their performance by interacting with their…
Programmatic Channels Viewing Experience – Ford
This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature!
Converting 5 Million + Audience into Customers – The Wootag Way
Converting the Audience into Customers the Wootag Way!
Wootag’s Picks for Best Engagement Videos for 2017
Here’s a rundown from the ads that have made an impact, either with thought-provoking campaigns, audience engagement or the use of effective content marketing. From the masterful to the memorable and inspirational, here are Wootag’s picks on the best video advertisements of 2017.
Science of stockpiling during retail flash online sales
Hitting $5 billion in transactions in less than 15 minutes on Singles Day, made this the biggest day in online sales this year. This trend is slowly becoming prominent in Asia and the reasons behind this consumer behaviour of buying products in bulk during special…
Driving curiosity, emotions and significance in travel videos
A little known fact is that most travellers are happiest when they are planning and researching their vacation as opposed to when while travelling. That means their decision-making and emotional contagion is most promising before departure. Digital video is a powerful tool for targeting travellers…
Understand your consumer before driving their interaction
The stakes for content that’s engaging, valuable and memorable are high – and interactive video is taking this tide by storm. As a viewer, going from passive consumer to being proactive in the driver’s seat is a bullet-proof way of remembering the content. Developing a…
