Future of Video Content Marketing – Interactive Shoppable Videos
Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly,…
Six Top Interactive Video Trends You Should Consider in 2019
It’s the beginning of the new year, which means developing a new marketing and content strategy for your brand. Wouldn’t it be great if someone gave you a road map for 2019, and told you what your audiences expect from you this year-video content…
Content Hacks for Sports Video Marketing
What do you first think of when you see the word “sports related videos”? If you are dealing with sports products and considering video marketing for the same, the logical step would be to create a video along the product usage. But in this space,…
Making your video content click worthy
I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age“. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a…
Content Hacks For Your Fashion Videos
The election frenzy is on and every other day we see something interesting pop up on our news feed. Well, don’t worry, we are not here to get into a political debate. We are here because we have realized one thing. Whether it is a…
Tapping the Facebook Content with Powerful Interactive Videos
It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah winning the 10,000 m Gold, despite having a brief…
Travel Diaries – Converting Viewers to Travellers!
The word research follows the word travel. We all admit travel is no longer a simple affair of booking tickets and just following suggestions on what to see. Everything from flight tickets, to resort bookings, to places to see and places to eat is well researched before…
Five Marketing Videos We Love, and Why
When it comes to brainstorming content for your marketing videos, you never know where inspiration hits you. No matter how much you read up tips and tricks, sometimes all it takes for an idea to hit you is when you are least expecting. So here…
Book videos – drive more sales and build reader relationships
When I say video marketing the first thing that probably comes to your mind is fashion, or sports, or a technology related product. However, video marketing is such a powerful tool that it can be used in other areas as well to create the kind…
Video Marketing For Food Ventures. Curating video content
When the focus of your venture is food, your marketing troubles are half solved. You have a subject that people relate to on a daily basis, which is part of their daily routine and something most people pay a lot of attention to. Curating video…
