COVID-19 Effect on Wootagged Audience Behaviour
The COVID-19 situation across the globe has led to an increasing amount of “Home Audience” with a steep increase in online activities. Our hypothesis was that with more people consuming content online, they’re probably paying more attention to the contents marketed to them, with varying…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
14 SEO Rules That Can Help Your Video Be Found During Active Search
With video content rising in popularity on the world wide web, the competition for gaining more views and/or driving in more traffic to the site is leading many brands to invest heavily into creating quality videos and optimising them for search engines. Here are several…
The 2019 Interactive-Video Audience Insights Report – Wootag
In 2019, at Wootag, we witnessed a surge in brand executions across verticals such as F&B, Nutrition, Finance, IT&T to Luxury, etc. Leading to approx. 300 Million views and 3 Billion + data points being processed. This has set us up to support brands in…
Video Captions: The Best Strategy for Top Of The Funnel Marketing
Whether you realize it or not, nearly all of your potential customers go through various stages of the buying journey. But what is this buying journey, and how can video captions help you successfully make a sale through this journey? With several other companies offering…
Top 10 Wootagged Brands in 2019 – part 2/2.
One Touch to Generate Leads: Armani upped the ante for interactivity to drive Online to Offline store walk-ins by enabling lead gen within the video to drive awareness towards their new store launch. Interactive Feature: Lead Generation Interactive How-To Videos : All Things Hair enabled…
10 Must-Follow Rules to Ace Video Marketing in 2020
As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now. 92 percent of marketers who are using video marketing say…
Part 1 of Top 10 Wootagged Brands in 2019! Tap to learn more
Here’s a list of top 10 Wootagged Brands in 2019 – part 1/2. At Wootag, We have handpicked the top 10 brands that have enabled differentiated and award-winning Interactive Experience across various countries and unlocking performance! Here are the top five of the 10 brands, the next five…
Transitioning from Users to Viewers Experience
User experience (UX) led the digital landscape transformation over the years. Design thinking evolved even as brands realized that websites and apps needed to be intuitive, easy to navigate and beautiful. While videos started out as a component of UX, they have now taken centre…
AdAsia and Wootag partner up to deliver interactive ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to the strengths of Wootag’s interactive advertising…
