Driving success with Data and Insights
The advertising world has evolved and is looking at metrics beyond Impressions, completion rates, clickthrough rates. Advertisers want to know what the data means, how they can interpret signals from the data and how this becomes useful for them both at a campaign level as well as making key marketing decisions.
Over the course of running thousands of campaigns across markets, we at Wootag have arrived at looking at key data points which allow the advertiser to make these decisions. The uniqueness of each campaign ensures that data is analyzed specific to the campaign in question.
For a campaign with single interactivity, it is particularly important to define the key data points as a measure of the success of the campaign. Some of the best ways of gaining insights and preparing for a win in such a format can be done by the following
· Creating multiple segments and running individual tags per segment.
· The time of interaction in the duration of the video
· Devices wise campaign planning
· Utilizing real-world signals such as time, weather, sports, etc to create dynamic interactions
The below-mentioned wootagged video is a one-of-a-kind set. The trigger point of the whole campaign below is the time of the day. Ponds Age Miracle has two categories in the cream segment, one being day cream and another one night. The wootagged video is made such that it plays night cream at night time and day cream during the day!
Campaigns with multiple interactivities provide an opportunity to gain multiple insights in a single campaign. In a campaign, with multiple interactivity points, each of the individual interaction points can be analyzed individually or in a combination. From this format, we can arrive at key points such as
· Which product is most interacted with?
· What action is most preferred, is it buy or learn more, etc?
· What is the user choice when presented with options?
For instance, the below Wootagged video showcases a classic example of multiple touchpoints for the brand BMW. The objective was to drive the audience to the desired landing page with knowing which feature of the car got most interacted with.
With wootag, all these interactivity data points are defined, monitored, and run through Pulse to arrive at the most relevant insights which allow for easy decision making. Wootag looks at the platform not only as an interactivity creation platform but rather as a key element of the brand’s decision-making life cycle.
With close to 13 billion data points, we have made an Audience Insight for the year 2021. An interesting read about how ads can deliver the same experience as OTT platforms or what is Lean back Lean Forward Approach is. Watch this space to get your own copy of the report!
If you are keen to learn more about Wootag, you can:
When used strategically, interactive ads can be an effective tool in actively engaging with your audience and achieving your final objective through digital campaigns.
Wootag makes your audience a part of your brand and as a result a part of your story.
Leveraging these tools can widely increase the efficiency and the growth spectrum of your Business by converting your viewers into customers using immersive technology effectively bridging the gap. We’d love to hear from you and learn how we can help you.
So, if you’re considering using Interactive Videos and want to know more, drop us a line, and let’s chat about it.