How should marketers get prepared for always-on shopping 

[caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…)