Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
Evolution of Advertising within the Retail Industry
The retail industry is fiercely competitive. Growth prospects often look like – an increase in overall consumer spending, improving in-store sales, opening of new stores, and diversifying product offerings. Coupled with the realities of Covid-19, we observe that retailers and brands want to expand more…
What about Interactive Advertising?
The field of Marketing changes rapidly. In today’s world, consumers have come to expect increased responsiveness and interaction with the businesses. Magna reported that “Interactive video ads drive 47% more time viewing a marketing message compared to a non-interactive ad.” Evidence suggests, Interactive Ads can…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
Programmatic Channels Viewing Experience – Ford
This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature!
Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty
Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.
