Interactive Video Marketing Platform

interactive content Tag Archive

Programmatic Channels Viewing Experience – Ford

This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature!

Ford was able to provide a “Choose your adventure” type of video viewing experience where viewers chose the feature of the car they were most interested in giving Ford valuable data insights on what features matter to which viewers based on their targeting metrics.

Ford X Wootag with this unique type of interactive viewing experience which generated uplift in view time and valuable insights on the Ford EcoSport features which mattered the most across their audience.  

Visit Wootag.com to learn more about more various interactive executions and insights!

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November 16, 2017 • Featured, Interactive Ads, Video Marketing

Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty

Mumbrella 360 Asia

Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.

Wootag was thrilled to be named ‘Marketing Technology Company of the Year’ and be placed in the league of brands that are recognised for their ability to engage audiences through a combination of content and product relevance. The platform received the accolade for allowing holistic 360-degree views of the product, creating a culturally aligned user experience that resonates with viewers and product intelligence around the brand’s touchpoints.

The speakers, including those from Reuters, VICE, Buzzfeed, Click2View, BBC Storyworks and Under Armour Sports argued for the importance of content that is culturally relevant, unique and useful to a specific target and that produces something that is actionable and authentic.

Wootag had the opportunity to sit in the sessions and here are observations that make for good food for thought.

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