Screenshot-2022-02-08-at-8.38.38-PM Pavithra Sundar, 3 years ago 0 1 min read 201 Screenshot-2022-02-08-at-8.38.38-PM Screenshot-2022-02-08-at-8.38.38-PM Pavithra Sundar Related posts Interactive Ads COVID-19 Effect on Wootagged Audience Behaviour Raj Sunder, 5 years ago 4 min read Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing A Guide to Unlock Wootag Narrative Experience Raj Sunder, 5 years ago 1 min read [caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…) 8 years ago 0 Interactive Ads Audience Engagement within Lean Forward & Lean Back Experiences Pavithra Sundar, 4 years ago 4 min read Featured, Interactive Ads, Video Marketing Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences Raj Sunder, 8 years ago 5 min read Featured, Interactive Ads, Video Marketing First Look Asia: Wootag on shopper interactivity – interview Raj Sunder, 8 years ago 1 min read
Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing A Guide to Unlock Wootag Narrative Experience Raj Sunder, 5 years ago 1 min read
[caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…) 8 years ago 0
Interactive Ads Audience Engagement within Lean Forward & Lean Back Experiences Pavithra Sundar, 4 years ago 4 min read
Featured, Interactive Ads, Video Marketing Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences Raj Sunder, 8 years ago 5 min read
Featured, Interactive Ads, Video Marketing First Look Asia: Wootag on shopper interactivity – interview Raj Sunder, 8 years ago 1 min read