Optimizing for Lead Gen, Part 2
Early last year, we shared our experience in how we drove 7% of Site Traffic into Leads. In following up with that, we are revising the top to simplify the process into a few steps on what should one look out for while optimizing for Lead Gen Campaigns as a starter.
Let’s read more below!
Within interactive advertising, one of the primary objectives that brands aim to achieve is to drive sampling/trials of their product/service.While this objective can be achieved in multiple different ways, more often than not, it involves the process of filling forms aka a process that occurs while generating leads.
Lead generation as an objective and format applies primarily to gaining new, prospective users of a brand’s product.
The interactive element of integrating a brand’s form/Wootag’s inbuilt form, makes the process seamless for viewers because it eliminates the possibility of redirecting to a website and losing your customer along the process.
Having said that, there are a few key points to keep in mind to continue making this process a seamless one for the ‘one tap generation’ that we are nearing to be or to some, have become.
How to Optimize for a Lead Generation Campaign?
There is no one size approach that fits all brands and hence the primary recommendation is to adopt an A/B testing system to evaluate your campaign and its performance over the duration.
In optimizing for performance, at Wootag we looked at the following 3 few aspects:
Screen size/Device type
Larger screens are easier to view and are user friendly for Lead Gen campaigns when it comes to filling in information.
However, an important point to keep in mind is also to consider where the majority of users are/the device they use to consume content. There’s no doubt, it is easier and faster to type via our handy mobile phones for a ‘faster’ experience.
Diversify the medium of your campaign to maximize on your potential reach of consumers for your content. Consider running formats of both display and video that can be optimized by devices for a seamless process.
Flow of Leads & Fields to fill
Consider the number of fields to be concise and minimum. Avoid going for longer forms that often tend to discourage the process of form filling until the very end and asking for personal information that the audience may not be comfortable sharing. An important consideration amongst this involves the thought of ‘mandatory fields’.
Only the important fields must be marked mandatory and should keep in consideration, the audience’s willingness to give that out. Ignoring this possibility is an evident contributor to lower form fills or people starting the form, but not completing it.
Key Takeaways :
1. Need for Video: Videos tend to explain the purpose of your company or for your product better.
2. Focussed Objective: Follow the test to clarify your objectives. Wish your viewer to do the ——– while viewing the video.
3. Design your site for performance: Video Placement and experience plays a key role in performance. Constantly iterate for perfection.
4. Convert your Viewers to Customers with Wootagged Interactivity: Giving viewers a chance to take action instantaneously is no more of an option.
5. There is no one size fits all! : Constantly experiment to generate leads and unlock more distribution channels.
6. Engage on an effective sales process to convert the leads to customers.
REQUEST A WOOTAGED MOCK BASED ON YOUR OBJECTIVE
When used strategically, interactive ads can be an effective tool in actively engaging with your audience and achieving your final objective through digital campaigns.
Wootag makes your audience a part of your brand and as a result a part of your story.
Leveraging these tools can widely increase the efficiency and the growth spectrum of your Business by converting your viewers into customers using immersive technology effectively bridging the gap. We’d love to hear from you and learn how we can help you.
So, if you’re considering using Interactive Videos and want to know more, drop us a line and let’s chat about it.
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