Segmented, Contextualized, Localized, and Personalized – All Things Mobile!
Introduction The world of mobile advertising is shifting rapidly, and the days of one-size-fits-all ads are long gone. Brands now need to focus on segmentation, contextualization, localization, and personalization to create meaningful and engaging experiences for their audiences. I recently had the opportunity to join…
Engaging Audiences in the CTV Advertising Era: How Wootag Elevates the Experience
The Connected TV (CTV) revolution is redefining how brands connect with audiences. Unlike traditional TV, CTV offers brands a powerful mix of reach, engagement, and personalization, enabling a new era of advertising where brands can go beyond passive viewing to interactive, data-driven, and contextual experiences….
How Brands Can Ace Audience Engagement This IPL Season with Wootag
The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that commands the attention of millions across the globe. As a brand, there’s no better time to connect with your audience, spark conversations, and make a lasting impression. But with so…
The Paradigm Shift of Interactive Videos in Taiwan!
First one in our series of “Expert Speaks” is introducing Ms. Gemini Hsieh who is heading our Operations in Taiwan. With considerable experience under her belt with Wootag, Gemini has had a commendable record and we reached out to her to learn more about insights…
The Best Wootagged Brand Videos – 2021 (Part 2)
With 2021 bringing a ray of hope across the world, we’ve all observed a surge in companies and brands taking a step forward in building resilience through these times and taking steps forward to connect with their customers. In the world of advertising, this is…
The Best Wootagged Brand Videos – 2021 (Part 1)
A successful marketing Ad Campaign leaves a mark and clearly attributes the brand’s value to the viewer. In terms of video advertisements, they should be promotional, persuasive, and original with a targeted message. We here at Wootag are all about delivering the right message and…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
Let the Interactive Shopping begins this Festive Season!
A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…
Bridging the Gap between Content & Commerce
It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…
