Interactive Video Marketing Platform

Interactive Video Category

Transitioning from Users to Viewers Experience

wootag-interactive-video-player-1024x523User experience (UX) led the digital landscape transformation over the years. Design thinking evolved even as brands realized that websites and apps needed to be intuitive, easy to navigate and beautiful. While videos started out as a component of UX, they have now taken centre stage as far as creating a holistic viewer experience (VX) is concerned. In fact, VX is the new UX

Learning’s from User Experience Across All Channels

User experience (UX) refers to end-users’ digital experiences across products. It deals with consumers’ interactions with products and their experiences through this process. The experience the user has with each of these channels shapes their overall UX with the brand or company. Failure of UX in any channel has a negative impact on the overall user experience. Despite the focus on UX, a study finds that 72% out of 700 million websites fail to engage users consistently or in driving conversions. Three out of four apps are not used after the initial download.

Why Viewer Experience is Must

The transition to ‘VX’ from “UX’ has already happened. The quality of VX is deemed to be the most crucial factor that determines viewer engagement. VX is not about creating a single isolated video or explainer video on top of the website, but about creating a visual framework that includes multiple media assets all of which fit into the positioning of the brand. Optimal viewer experience is lined to engagement levels, recall and retention, conversion rates, ROI, lead generation and brand loyalty.The compelling power of videos is a major reason why the value of VX is phenomenally growing. People love watching moving images and interactive content much more than any other media. A staggering statistic is that by 2021, videos will comprise 80% of the total web traffic.

Interactive Video: Powerful Statistics

The future of interactive video marketing is already here. These trends for 2019 prove the dominance of interactive videos as marketing tools:

  • There is a 100% increase in mobile video consumption every year.
  • On YouTube, viewers watch more than one billion hours’ worth of video content every day, while on Facebook, video views per day are more than 8 billion. About 35 videos have had more than 2 billion views as of July 2019.
  • 93% of businesses gained a new customer on social media as a result of an interactive video.
  • 90% of consumers make a purchase decision after watching product videos.
  • Interactive videos boost viewing time with 88% more time spent on a website with an engaging video.

Key Aspects of Viewers’ Experience

A recent study found that irrespective of the business model, the quality of viewer experience is as vital as content quality.

Player and controls: The viewer becomes part of the story rather than being a passive spectator in an interactive video. Creating an engaging, interactive video involves both the art and science of storytelling to ensure the viewer is invested in the narrative. The degree to which the viewers have control over the content determines the quality of viewer experience. When viewers can choose the creatives and have the option of skipping or blocking ads, pre-rolls, their engagement and satisfaction levels deepen.

Interactivity: Interactivity is the key aspect that provides a rich viewer’s experience. Multiple interactive functionalities can be built into the video to enrich viewer experience, and some of the popular ones include:

  • Hotspots: These are areas in the interactive video that are clickable. The viewer is taken to another website or content in the video, such as merchandise pricing or information on a product when they click on the hotspot. 
  • 360° views: With this function, viewers are able to see in all directions by dragging the screen in the video frame.
  • Branches: Made famous by Netflix’s Black Mirror: Bandersnatch interactive video, a branched video gives users control over the narrative. There are different paths the user can take to customize and control the content.
  • Data inputs: These are form fields in the video through which information like age, name, age, and so on can be entered by the viewer.
  • Quizzes: These combine branching and hot spots to deliver an assessment, and give out a personalized result.

Listen to Audience Signals: An effective viewer experience is delivered by focusing on the five elements of control, frequency, relevance, choreography and execution. Repetition, advertisement overloading, technical factors such as poor quality of visuals, speed of delivery and content discoverability are some factors that hamper viewer experience. Built-in metrics in an interactive video can help you understand the choices your customers make in the narrative as well as what elements promote or hamper viewer experience.

Importance of Videos within Your Sites & Apps Driving Viewers Experience

Embedding engaging videos into the landing pages in a site can boost conversion rates by as much as 80%. Each year, mobile video consumption increases by 100% while 90% access videos within websites. Websites are evolving from being static brochure sites. Successful brands are creating compelling viewer experiences on their websites with the use of interactive videos.

Compliment the Viewers Experience with Interactivity

Interactive videos stand out as the ideal approach to creating an optimal viewer experience. Simple accessibility, user control, visual excitement and built-in value make interactive videos highly impactful and memorable. Interactivity has an amazing ability to boost emotion-driven engagement and sales. An interactive video is the best way to make your consumers feel good about interacting with your brand.

In a nutshell…

The UX movement transformed the digital landscape in a matter of years, and the companies that didn’t get on board were never able to recover. Today, the same kind of movement is in motion. Except this time it’s not UX.

It’s VX (that’s viewer experience). And it’s huge. – Invision.

 

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September 17, 2019 • Interactive Ads, Interactive Video, Video Marketing

AdAsia and Wootag partner up to deliver interactive ads to Asia

AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace.

This partnership plays to the strengths of Wootag’s interactive advertising unit and scale of the AdAsia Premium Marketplace across Asia.

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Wootag’s interactive video ad unit enables advertisers to serve video ads that feature in-video interactions including the ability for users to perform, at various points of the video advertisement, purchases, sign-ups, participate in polls, receive promotions, view product catalogs, make bookings, view store locations, and more, without leaving the video ad. This allows advertisers to drive more interactive and outcome-oriented advertisement engagement and provides a seamless advertising experience for users.

Raj Sunder, CEO and founder of Wootag, said: “At Wootag our vision is to harness the power of human curiosity with immersive interactions within the video and leverage insights to understand their behavior. Our partnership and integration with AdAsia further strengthens this vision by enabling more native experiences across AdAsia’s pool of premium publishers in APAC. In addition, creating combined insights to drive creative enhancement and personalization to achieve both audience and brand objectives.”

Publishers can simply implement a single AdAsia ad tag to access available display and video formats and demand, including Wootag’s interactive video ad unit, dynamically placed on a page based on content density and user behavior. Advertisers can programmatically access Wootag’s interactive video ad unit through the AdAsia Premium Marketplace or Wootag platform, and deliver advertising to viewable, brand-safe inventory across more than 880 premium publishers throughout Asia, such as Kompas, The Philippine Daily Inquirer and Pantip.

Vivek Misra, Director of Strategic Initiatives for AnyMind Group, said: “Advertisers now have access to a scaled and curated, high-quality publisher marketplace in Asia for display and video advertising. Coupled with Wootag’s interactive video ad unit, advertisers can leverage on a highly engaging and experiential unit, and in fact, use video advertising as a lower-funnel ad format. At the same time, publishers in Asia can now offer greater user experience and retention.”

“Interactive video, in conjunction with our offerings in advertising, influencer marketing and the CastingAsia Creators Network, provides marketers with a very unique end-to-end solution to build well-connected marketing storylines across high-quality publishers, social media channels, video platforms, and even out-of-home media,” said Misra.

AnyMind Group currently offers various marketing solutions through AdAsia and CastingAsia. Apart from the AdAsia Premium Marketplace, advertisers can access the AdAsia Digital Platform for Advertisers and managed services, and for publishers, the AdAsia360 platform. For influencer marketing, CastingAsia offers an end-to-end influencer marketing platform that allows users to discover, activate, manage and track influencer marketing activity, and local teams with influencer marketing expertise across Asia. Additionally, AnyMind Group currently operates a DOOH marketplace for Thailand.

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Move Ahead in The Marketing Funnel With Interactive Video

Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of your brand, may even have an opinion about it, but awareness alone may not lead to a purchase. In fact, a recent study from Marketo shows 96% of potential buyers who visit a website are not yet ready to buy. It’s only when the buyer reaches the “consideration stage” that they start making the actual decision of making a purchase. Often called the “forgotten part of the funnel,” the consideration stage is where marketers need to focus their efforts.

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Why is the consideration stage of the marketing funnel important?

 At the top of the funnel is the awareness stage where consumers become aware of your brand’s existence. Past this stage is the consideration funnel where consumers conduct some amount of initial research. At this stage, they are aware they have a pain point and may be evaluating your service or product along with others as a potential solution. At this point, buyers will carry out more research to zero in on one brand and make a purchase decision. As per a study, while 71% of buyers utilise a search engine to discover a new service or product, 74% of them use search engines to dig deeper into the brand’s offerings to see if they match their specific needs.

At this stage, customers are also looking at product reviews, influencer’s opinions or recommendations to evaluate and compare your brand’s offerings with your competitor’s. For your brand to excel in leveraging the middle funnel, you need to channel macro and micro influencers that your consumers trust for purchase advice. While the content at this stage needs to explain the different solutions you offer, it should also begin to differentiate your brand from competitors. Marketing professionals need to provide solid evidence as to why your customer needs to trust in your brand with testimonials, case studies, lab tests, demonstration video and brand stories in an engaging format.

Role of interactive videos at the consideration stage

 Consumers today are overwhelmed with information overload, paid advertisements and ‘digital stalking’ that brands indulge in. A study found that while only 35% of digital ads were viewed, only 9% of these were viewed for more than a second. A mere 4% of ads were viewed for two seconds. Moreover, a majority of internet users utilise ad-blocking add-ons and extensions.  A vast majority of print and digital display ads suffer from “banner blindness” where the target audience ignores the ad, or the ad fails to engage the viewer long enough for moving the consumer to the purchase stage.

Interactive video content is highly effective in engaging leads and can boost purchases by as much as 144%. Here are some statistics on why interactive videos are the best tools at the consideration stage:

  • Four times as many potential customers prefer to watch a video about a service or product than reading about it
  • 50% of online users look for videos on product or service before visiting a store
  • Adults in the U.S. spend nearly six hours a day watching video
  • Eight seconds of video can convey as much information as 30,000 words
  • 87% of marketers say that interactive content grabs the attention of the reader more effectively than static content
  • 72% of businesses say video has improved their conversion rate
  • Viewers retain 95% of a message when they watch it in a video
  • 64% of potential consumers said watching a marketing video on social media influenced their purchase decision

Not surprisingly, 82% of marketers say interactive videos have yielded a good return on their investment while an equal number say videos are an integral part of marketing strategy. Interactive videos are the most valuable assets for marketers to push the customer from consideration stage to purchase stage.

Interactive videos can be used in multiple ways to educate the viewer by using product demonstrations, user testimonials, case studies to show how your product or service solves their problem. Videos help you build trust and showcase the human side of your brand by featuring brand stories, behind the scenes footage, quality policy or employee stories.

Types of Consideration Stage Videos

 Qantas created a virtual reality app that allows users to experience 360-degree video tours of exclusive tourism experiences. After enjoying the video tours, users have the option of booking a flight via the app. Financial services company Morgan created an interactive microsite to make users take a tour of some of the places that are most affected by climate change.

These are just two of the ways interactive videos can help in the consideration stage.There are multiple other ways to use the consideration stage video depending on what you offer, the industry niche and your target audience profile.

Some of the video types include:

  • Product comparison : Below Wootagged video will demonstrate how Estee Lauder is driving viewers to learn different shades available, allowing their audience to choose their preferred shade.

  •  Features Visualization : Here is Wootagged Ford Execution enabling their audience to watch and learn more about the features of the car driving strong consideration.

Other examples such as,

  • Expert guides
  • Live interaction videos
  • Games, quiz, puzzles
  • Calculators and configurators
  • Live chats
  • Interactive infographics
  • Animation

How Wootag helps in generating Audience Consideration

 As the leading authority on interactive videos, Wootag aims to transform your consumers’ experience by harnessing the power of visual storytelling. These figures speak volumes about how Wootag can help you achieve your marketing goals:

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To Download Infographic Audience Insights – Click here. 

An action-inspiring, compelling video not only boosts brand awareness but clears the path for purchase when used at the consideration stage of the funnel.

With interactive videos, you can not only engage with your viewers but also generate two times as many conversions and five times as many page views as compared to static ads. Calculators, before and after, demonstrations, quiz, poll or assessments – the possibilities are endless when it comes to how you can use interactive videos to generate interest in purchase.

Now that you know the immense potential of interactive videos in this stage of marketing, the next step is to device the right video strategy that resonates with your target audience.

Wootag steps in at the crucial phase of the marketing funnel to craft visually stunning interactive videos that help you accelerate brand visibility while driving conversions.

Get in touch with us today to take your brand to new heights of success.

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10 Tips on How to Boost Your Interactive Video Performance Like a Pro

10 Tips on How to Boost Your Video Marketing Performance Like a Pro

 

We want to share with you some useful tips on how to boost the effectiveness of your interactive videos and help you get the most from your video content. You’ve worked so hard to create your personalised video content, placed relevant messaging and target your audience. You want to be able to capitalise on your efforts.

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Future of Video Content Marketing – Interactive Shoppable Videos

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Video Content with Benefits – Interactive Shoppable Videos

Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly, they help you identify potential customers and provide actionable insights. Research has shown that 91% of buyers prefer visual and interactive content over traditional forms.
We already know this year people will be watching more videos, which means many purchase decisions will be made through your interactive video and social media content. So what is the future of shoppable videos and what kind of interactive video content will work best for you? Here are some trends that will help you answer these questions.

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February 22, 2019 • Interactive Video

Interactive Video Audience Insights 2018

Discover Wootag Interactive Video Audience Insights. Access visualised in-depth audience behaviour and key insights generated from more than 100 million views by processing more than 1 billion data’s.

Insights will provide you guidance on the type of audience behaviour within any Wootagged video and to help you successfully harness curiosity of your video viewers. Tap into the power of data and fine-tune your videos to get more personalised and effective video marketing across the whole viewers’ journey. Get ahead of the curve, read through this interactive Audience Insights Infographic to learn more.

To Download Infographic Audience Insights – Left click on the picture 

Wootag Audience Insights

Interactive Video Audience Insights

 

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Six Top Interactive Video Trends You Should Consider in 2019

SIX-BEST-VIDEO -TRENDS- 2019

Top Interactive Video Trends 2019

 

It’s the beginning of the new year, which means developing a new marketing and content strategy for your brand. Wouldn’t it be great if someone gave you a road map for 2019, and told you what your audiences expect from you this year-video content wise?

If you are thinking about researching video trends, we have got you covered. By looking at what worked in the past, and the kind of videos people have been paying attention to, we have come up with six exciting and most importantly doable trends for this year. We hope that these trends will help you plan your video campaigns for more effective results. Continue Reading

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Best Ways to Use Interactive Videos

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Best Way To Use Interactive Videos For Your Brand

A lot of the videos out there are linear in form – you view them, feel moved by them (or not!), and then you proceed to ‘like’ them, share them or start watching another video. They provide a multi-sensory experience but don’t go beyond it to interact with you. Interactive videos fill this gap by including ‘hotspots’ that you can click within the video to interface with the content in different ways.

If your business is already utilising video marketing, interactive videos can be the evolution that you have been seeking from the regular audio-video experience your audience is accustomed to. You can consider a variety of ways to incorporate interactive technology into your product or brand videos, as discussed below. But what are the best ways to use interactive videos?  Continue Reading

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Never Stop, Never Settle – Interactive Video Brand Advertising in Beverage Industry

Hennessy Video Brand Advertising

Interactive Video Brand Advertising in Beverage Industry

E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to use interactive video brand advertising to tap into more significant possibilities of video. Continue Reading

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How to create a highly effective video campaigns

Interactive Video Marketing Strategy

Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how many times we have faced the same situation! Here are some of the success tips we religiously follow and its shown us promising results! We hope it does for you too. Continue Reading

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