Unlock Wootag’s 2020 Audience Behavioural Insights!
In today’s time, we are all undoubtedly navigating towards a more data driven decision making approach in many aspects of our lives. We, at Wootag, decided to look back at data ranging from over 15,000 video executions to bring to you our Audience – Behavioural…
The Evolution of Advertising with the FMCG World
When one thinks of ‘growth’ within a particular industry, the graph of that looks different to different people – dependent on the factors one considers. Below, we’ll take a look at primarily three different verticals within the FMCG industry with a specific focus on their…
A Guide to Unlock Wootag Narrative Experience
Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…
Part 1 of How did we go about converting 7% of Site Traffic into Leads?
At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
Video Captions: The Best Strategy for Top Of The Funnel Marketing
Whether you realize it or not, nearly all of your potential customers go through various stages of the buying journey. But what is this buying journey, and how can video captions help you successfully make a sale through this journey? With several other companies offering…
From passive viewing to active decisions #gobeyondviews
When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and…
Importance of Videos to Drive Traffic and Customer Adoption
Deck highlights the importance of Video as a key content marketing channel in building links to achieve various objectives like generating site traffic, SEO, Sales & leads generations and creating a direct channel with your viewers.
Why video is your most powerful marketing weapon
Even the greatest products need a little help to get the word out. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. Whenever you hear of a successful…
Your video ads are not just for entertainment, it can also mean business!
The Super Bowl recently came to an end, and like all great sporting events, it saw advertisers cracking their brains trying to figure out how to make an ad that will captivate both the hearts and minds of their audience, and justify the huge $4.5…
