Artboard-1 Pavithra Sundar, 3 years ago 0 1 min read 150 Artboard-1 Artboard-1 Pavithra Sundar Related posts Interactive Ads Understanding ‘Commerce Media’ Pavithra Sundar, 3 years ago 3 min read Interactive Ads Wootag Now Available on Brightcove Marketplace! Pavithra Sundar, 2 years ago 1 min read [caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…) 6 years ago 0 Interactive Ads Here’s the know-how on Programmatic Advertising! Pavithra Sundar, 3 years ago 4 min read Interactive Ads Evolution of Advertising within the Retail Industry Pavithra Sundar, 3 years ago 4 min read Interactive Ads 6 Winning Marketing Strategies for E-commerce Season (Part 2) Anshul Trivedi, 2 years ago 2 min read
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[caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…) 6 years ago 0
Interactive Ads Here’s the know-how on Programmatic Advertising! Pavithra Sundar, 3 years ago 4 min read
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Interactive Ads 6 Winning Marketing Strategies for E-commerce Season (Part 2) Anshul Trivedi, 2 years ago 2 min read