In the fast-paced world of digital advertising, understanding your audience’s behavior is crucial. Marketers are increasingly relying on data-driven insights to optimize their campaigns and ensure that every ad dollar counts. While standard metrics have long provided a foundation for measuring success, they often fall…

With wavering online vs offline behavior driven mostly through the pandemic. Leading confectionery brand, Julie’s Biscuits explored innovative ways to drive online shopping across multiple SKUs within their key visuals. Julie’s Biscuits partnered with Wootag to utilize their Audience Behavioral data across SG & MY…

Before we delve further into what the insights are and what we can refer from them, let’s take a look at understanding why are audience insights and its related information relevant to us? Let me start here by quoting, Chad Stoller from IPG Media brands…

According to recent research, visuals are vital to 64% of marketers. Studies have shown that people will retain 65% of information if it includes a relevant image – compared to only 10% without. 90% of marketers said they leveraged visual content in 50% or more…

In the digital era, marketers have prompts that deliver valuable metrics on who exactly is engaging with their ads, what action those people take, and how it should be optimized for the future to improve results. Campaign optimization is the process of tweaking the campaign…

In the last blog post, we share some best practices for brands to drive business in the eCommerce season. In this post, we reveal more strategies for you to shorten the consumer journey and speed up product discovery.  Enable Countdown & Code Redemption for Shopping…

Global retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars in 2021. The number is forecast to grow by 50 percent over the next four years, reaching about 7.4 trillion dollars by 2025. To seize business opportunities, there is a need to provide a…

Recent research shows that, in the last year, over two billion people purchased goods or services online, and retail e-commerce sales exceed 4.2 trillion U.S. dollars worldwide. According to Facebook’s report, Online shopping has grown nearly 85% annually in Southeast Asia with more than 350…

Driven by lockdowns and remote work, video content consumption has tremendously increased in the last two years, with consumers watching 14.6 billion minutes of video in 2021, a 121% increase from two years before. Video marketing is expanding and reaching more consumers than ever before…

OneAd, a Taiwan-based video marketing technology company, today announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement by understanding the audience’s preference…