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    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Bridging the Gap between Content & Commerce 

    It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…

    Raj Sunder, 5 years ago 0 4 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    A Guide to Unlock Wootag Narrative Experience 

    Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…

    Raj Sunder, 5 years ago 0 1 min read  
    Interactive Ads, Interactive Video, Video Content, Video Marketing

    Part 1 of How did we go about converting 7% of Site Traffic into Leads? 

    At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of…

    Raj Sunder, 5 years ago 0 4 min read  
    interactive-video-brand
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Building an Effective Sales Funnel Through the Art of Video Storytelling 

    87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…

    Raj Sunder, 5 years ago 0 5 min read  
    Interactive Ads, Video Content, Video Marketing

    14 SEO Rules That Can Help Your Video Be Found During Active Search 

    With video content rising in popularity on the world wide web, the competition for gaining more views and/or driving in more traffic to the site is leading many brands to invest heavily into creating quality videos and optimising them for search engines. Here are several…

    Raj Sunder, 5 years ago 0 6 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    The 2019 Interactive-Video Audience Insights Report – Wootag 

    In 2019, at Wootag, we witnessed a surge in brand executions across verticals such as F&B, Nutrition, Finance, IT&T to Luxury, etc. Leading to approx. 300 Million views and 3 Billion + data points being processed. This has set us up to support brands in…

    Raj Sunder, 5 years ago 0 1 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Top 10 Wootagged Brands in 2019 – part 2/2. 

    One Touch to Generate Leads: Armani upped the ante for interactivity to drive Online to Offline store walk-ins by enabling lead gen within the video to drive awareness towards their new store launch. Interactive Feature: Lead Generation Interactive How-To Videos : All Things Hair enabled…

    Raj Sunder, 5 years ago 0 2 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Marketing

    10 Must-Follow Rules to Ace Video Marketing in 2020 

    As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now. 92 percent of marketers who are using video marketing say…

    Raj Sunder, 5 years ago 0 6 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Part 1 of Top 10 Wootagged Brands in 2019! Tap to learn more 

    Here’s a list of top 10 Wootagged Brands in 2019 – part 1/2. At Wootag, We have handpicked the top 10 brands that have enabled differentiated and award-winning Interactive Experience across various countries and unlocking performance! Here are the top five of the 10 brands, the next five…

    Raj Sunder, 5 years ago 0 2 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Transitioning from Users to Viewers Experience 

    User experience (UX) led the digital landscape transformation over the years. Design thinking evolved even as brands realized that websites and apps needed to be intuitive, easy to navigate and beautiful. While videos started out as a component of UX, they have now taken centre…

    Raj Sunder, 5 years ago 0 5 min read  
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    About Us

    Go Beyond Views!

    At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionise the in-video experience and take it to a whole other level.

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