AdAsia and Wootag partner up to deliver interactive ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to the strengths of Wootag’s interactive advertising…
Move Ahead in The Marketing Funnel With Interactive Video
Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of…
10 Tips on How to Boost Your Interactive Video Performance Like a Pro
We want to share with you some useful tips on how to boost the effectiveness of your interactive videos and help you get the most from your video content. You’ve worked so hard to create your personalised video content, placed relevant messaging and target your…
Video Content on Every Step of Customer Journey – Awareness
Create Awareness with Interactive Videos Adding video to your marketing funnel increase conversion rates up to 65%. As videos, today have become the norm in inbound marketing 51.9% of marketing professionals worldwide said the video is the type of content with the best ROI. We…
Master Your Marketing Funnel with Videos
Video Content – an Introduction to the Funnel. Generate curiosity at every stage of the marketing funnel Gone are the days when using passive ways to woo customers used to be the norm. In today’s dynamic business environment, businesses need to talk to their target…
Interactive travel videos – the art of storytelling
We all know that video content drives stronger engagement and builds an emotional connection. A video becomes an essential part of the strategy in travel and online tourism marketing which helps to attract more visitors. In today’s surplus of online travel content, consumers are savvy…
Future of Video Content Marketing – Interactive Shoppable Videos
Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly,…
4 Steps to Increase Employee Engagement and Loyalty with Interactive Videos
Employees are the pillars of an organisation. To ensure long term business success, you need to motivate your employees to put their best foot forward. One way they can do this is by providing employee engagement and loyalty. Employee engagement and loyalty, more than just…
Interactive Video Audience Insights 2018
Discover Wootag Interactive Video Audience Insights. Access visualised in-depth audience behaviour and key insights generated from more than 100 million views by processing more than 1 billion data’s. Insights will provide you guidance on the type of audience behaviour within any Wootagged video and to…
How to Use Interactive Video to Better Engage and Hire Top Talent
There are a gazillion reasons why video needs to be a core part of a company’s recruitment strategy. Videos can help businesses attract attention, bring more candidates to the table, and present the company’s story and vision in a compelling fashion. This translates into…
