You’ve filmed your footage and edited your video. But the work isn’t complete without first figuring out how you’re going to distribute it. You can post it on as many websites as you know, but doing it in the wrong order might mean your efforts going to waste. The manner you choose to distribute your videos is equally important as the content of your video. Videos that do well in marketing always have a proper distribution strategy, and for good reason too. Planning when and where to showcase your videos can be the difference between complete Internet obscurity and a worldwide audience.
In this article, we will share with you a systemic approach in choosing how to distribute your videos and maximize your audience reach.
As a pre-cursor to distribution, Identify the Key Performance Indicators of the content you are about to distribute so you can always measure, learn and optimize to iterate for success.