You have put a lot of hard work into constructing & monetizing your video. You do up a fine distribution plan & share it across all channels possible. As a marketer, you would ask yourself what’s the best way to ensure high sales-funnel performance & conversions. We can tell you how to maximize the potential of your video & get the results that you want.
Video analytics are important for determining how your viewers are reacting to your video, where viewers are coming from in geographical points & what makes them engage & transact. Customers are becoming increasingly adapt to technology making it important for brands to track their behaviour and device usage with analytics. Given this data, brands become more conscious of how to tweak their campaigns for better performance.
Let’s look at some metrics:
1. Time Period Viewed
Say that the new video you are uploading is going to air for a total duration of the 60s. You imagine your customers watching each carefully crafted scene to the very end. Your marketing instincts lead you to dive into analytics to determine if that is the result.