Digital Marketing uses data as the backbone to determine what is working or not based on your objective, helps determine strategies for the future, optimisations for the current and learn from the past to grow quickly and efficiently to meet goals.
At Wootag we have leapt forward in analytics, with the introduction of “Wootag Pulse” for our teams to enhance the analysis and feedback when you run a campaign with us.
Knowing and understanding behaviour signals from Wootag’s interactive videos using Pulse is an extremely important step to convert a good campaign into a great campaign!
Wootag’s Pulse is our newly launched platform for getting a pulse on user behaviour, which directly impacts the campaign performance. Our partners can now track valuable user metrics beyond the basics of Impressions & Clickthroughs!
Launch new campaigns with Creative Innovation and Optimization through our Platform and gain Behavioural Insights such as:
Country Wise Insights
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Leverage country-wise behavioural insights on an individual video and display level along with overall campaigns. Get data over country benchmarks for Wootagged campaigns, key KPIs for each format, ad duration, objective and more. This will allow brands to plan as per the geography of their future campaigns based on the above factors.
Optimizations
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Optimize current campaigns based on the best-performing sites, monitor delivery across various devices, interactivity and engagements.
Weekday Analysis
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Analyse the weekly performance of your campaign through our weekday analysis. Gain insights on the days your audience is the most active, impact of optimizations, and more to maximize engagements.
Format analysis
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Select the right format for your campaign basis the end objective. Review performance based on the key indicators and select the format that best fits your objective.
Drop off analysis
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Understand where the user drops off to decide on the time when you want to showcase the interactive tag for the best results
Interactive ads make your audience a part of your brand and as a result a part of your story. As a fast-evolving technology and industry, there are always new ways to keep up with the times. Leveraging these tools can widely increase the efficiency and the growth spectrum of your Business by converting your viewers into customers using immersive technology effectively bridging the gap.
Reach out to us to learn more about Interactive Ads and how you can join aboard the Interactivity wagon! Learn more about us, here.
