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[caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…) 6 years ago 0
Interactive Ads How should marketers get prepared for always-on shopping Anshul Trivedi, 1 year ago 4 min read
Video Marketing From passive viewing to active decisions #gobeyondviews Raj Sunder, 7 years ago 3 min read
Interactive Ads Wootag x OneAd | Unlocking the Next-Gen Audience Engagement in Taiwan Anshul Trivedi, 1 year ago 3 min read