Listen to Signals that can impact Human Behaviour!
Signals that have an effect on Human Behavior! World as we know it has far too many noises to let users zoom into anything and everything. As a brand or a product marketer, it is far more challenging to get audiences to engage by sticking to…
Evolution of Advertising within the Retail Industry
The retail industry is fiercely competitive. Growth prospects often look like – an increase in overall consumer spending, improving in-store sales, opening of new stores, and diversifying product offerings. Coupled with the realities of Covid-19, we observe that retailers and brands want to expand more…
Enhancing Viewer Experiences beyond Engagement
With the development of video marketing strategies, interactive video platforms are the next step in digital strategies to grow your brand and engage your customers. Interactive videos enable the audience to interact with the video content itself in a variety of ways (including branches, data…
What about Interactive Advertising?
The field of Marketing changes rapidly. In today’s world, consumers have come to expect increased responsiveness and interaction with the businesses. Magna reported that “Interactive video ads drive 47% more time viewing a marketing message compared to a non-interactive ad.” Evidence suggests, Interactive Ads can…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Unlock Wootag’s 2020 Audience Behavioural Insights!
In today’s time, we are all undoubtedly navigating towards a more data driven decision making approach in many aspects of our lives. We, at Wootag, decided to look back at data ranging from over 15,000 video executions to bring to you our Audience – Behavioural…
The Evolution of Advertising with the FMCG World
When one thinks of ‘growth’ within a particular industry, the graph of that looks different to different people – dependent on the factors one considers. Below, we’ll take a look at primarily three different verticals within the FMCG industry with a specific focus on their…
Part 2/2 of Wootag’s Best Executions for the year 2020
Continuing with Wootag’s Top Executions of 2020, here’s sharing Part 2. If you missed our Part 1 of this article, summarising a few handpicked Wootagged Executions of the year, do give that a quick read here. Smart Shine Smart PLDT enabled its viewers to learn…
What does Interactive Video Marketing mean for you?
Imagine providing an experience where your viewers can engage with your video unlike ever before? “70% of marketers say interactive video engages audiences ”well” or ”very well,” and 68% of marketers believe it will continue to become a more important component of modern marketing mixes…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
