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    Interactive Ads

    One for the Sports Enthusiasts – Wootag’s Sports Signals 

    The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game.  Audience engagement within sports…

    Pavithra Sundar, 4 years ago 0 3 min read  
    Interactive Ads

    Country Wise Insights via Pulse (Series 2) 

    Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…

    Pavithra Sundar, 4 years ago 0 3 min read  
    Interactive Ads

    Country Wise Insights via Pulse (Series 1) 

    Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…

    Pavithra Sundar, 4 years ago 0 2 min read  
    Interactive Ads

    Audience Engagement within Lean Forward & Lean Back Experiences 

    Interactive ads require the mutual participation of the brand as well as the viewer. However, it’s the advertisements’ role to capture the audience’s attention through various experiences. Hence, the experience offered with interactive marketing can be split into:  Lean Forward Experience  A lean forward experience…

    Pavithra Sundar, 4 years ago 0 4 min read  
    Interactive Ads

    What are the Standard Video & Display Formats? 

    Various platforms within the digital space are accessible through devices such as PC, Mobile, & Tablets, all that allow various brands to reach and target their specific audience segment with their brand messaging.  In fact, meeting the wants of the public to access high quality…

    Pavithra Sundar, 4 years ago 0 4 min read  
    Interactive Ads

    Understanding ‘Commerce Media’ 

    Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…

    Pavithra Sundar, 4 years ago 0 3 min read  
    Interactive Ads

    Here’s the know-how on Programmatic Advertising! 

    What is the present need?   APAC’s growing digital audience has been an essential contributor to the changing advertising landscape. Brands and Agencies are tasked with reaching the right audience with real time tracking of the performance.  In comparison with traditional channels, we see that Programmatic…

    Pavithra Sundar, 4 years ago 0 4 min read  
    Interactive Ads

    The Growth of Digital Marketing in Hong Kong 

    Ad Spend and Trends in Hong Kong A recent report by admanGo released the figures of ad spend in Hong Kong. An interesting point to note is that major contributors of the ad spend included magazine, TV and digital advert spends. A common observation in…

    Pavithra Sundar, 4 years ago 0 4 min read  
    Interactive Ads

    Listen to Signals that can impact Human Behaviour! 

    Signals that have an effect on Human Behavior! World as we know it has far too many noises to let users zoom into anything and everything. As a brand or a product marketer, it is far more challenging to get audiences to engage by sticking to…

    Pavithra Sundar, 4 years ago 0 4 min read  
    Interactive Ads

    Evolution of Advertising within the Retail Industry 

    The retail industry is fiercely competitive. Growth prospects often look like – an increase in overall consumer spending, improving in-store sales, opening of new stores, and diversifying product offerings. Coupled with the realities of Covid-19, we observe that retailers and brands want to expand more…

    Pavithra Sundar, 4 years ago 0 4 min read  
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    Go Beyond Views!

    At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionise the in-video experience and take it to a whole other level.

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