Country Wise Insights via Pulse (Series 2)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners can now gain valuable user insights beyond the basics of Impressions & clickthroughs!
In the second series of this blog, we will look at how each country tends to have its unique trends and patterns and its own unique user behaviour nuances. Let’s have a look at how some interesting insights vary with country:
With an average video duration of ~30seconds in the region, brands in Philippines have leveraged Wootag’s interactivity for various video durations from 15 seconds to 30 seconds.
Philippines top 3 verticals are:
Food & Beverage
Technology & Computing
Catering to a Lean-In audience mindset as shared previously, the higher performing formats with an average of 7X uplift are: Skins, Showcase & Collections. Catering to audience preferences, the above formats allow the viewers to pick and choose their preferred choice from within the video for a seamless experience.
On average, we observe a 3X uplift in Wootag’s performance in Thailand. In fact, on average a viewer spends ~6 seconds engaging with the video during a 15-second video.
1. Personal Care
2. Home Care
3. Food & Beverage
Taking the top 3 verticals in Thailand, we observe that driving awareness & commerce are the primary objectives.
To this effect, Wootag’s Showcase, Hotspot & Skin format drove its growth catering well to a Lean back audience in Thailand where the audience can absorb information by relaxing into the experience and works best for brands looking to share thought provoking/inspirational information, product showcases and offers/discounts, i.e. information that can be consumed easily. A lean back experience maximises viewer time for video content.
Looking at Malaysia’s performance, we observe a 2X Uplift in click-through rates with ~7seconds of incremental time spent by a viewer with interactivity.
Malaysia’s top 3 performing verticals include:
1. Technology & Computing
2. Food & Beverage
3. Business & Finance
Taking from above, we see that Wootag’s Hotspot contributes to 10X uplift in comparison to a non-wootagged video to drive commerce while Decision Point format is useful in driving brand awareness.
Interactive ads make your audience a part of your brand and as a result a part of your story. As a fast-evolving technology and industry, there are always new ways to keep up with the times. Leveraging these tools can widely increase the efficiency and the growth spectrum of your Business by converting your viewers into customers using immersive technology effectively bridging the gap.
Reach out to us to learn more about Interactive Ads and how you can join aboard the Interactivity wagon! Learn more about us, here.
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