It’s that time of the Year! Celebrate with Us!
Time flies by quick and we are already well into August of 2021! Second half of the year is often synonymous with the myriad of festivals that we get to celebrate with our close friends and family. We at Wootag, took a look at some…
Festivity Season Begins in India. Celebrate with Wootag!
We are well into the second half of 2021 already! As we welcome August, we are also preparing ourselves for the myriad of varied festivals and celebrations yet to take place. Let’s take a look into how you can celebrate with Wootag! 1. Raksha Bandhan …
One for the Sports Enthusiasts – Wootag’s Sports Signals
The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game. Audience engagement within sports…
Country Wise Insights via Pulse (Series 2)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Country Wise Insights via Pulse (Series 1)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Welcome to Pulse
Digital Marketing uses data as the backbone to determine what is working or not based on your objective, helps determine strategies for the future, optimisations for the current and learn from the past to grow quickly and efficiently to meet goals. At Wootag we have…
Celebrate Eid with Wootag!
Wishing everyone a Happy and Prosperous Eid. This Eid-Al-Adha, we invite you to celebrate with Wootag and here’s how! Dynamic Recipes by Time! This Eid, you can customise and showcase various recipes according to the time of the day. Allow your viewers to engage and interact…
Audience Engagement within Lean Forward & Lean Back Experiences
Interactive ads require the mutual participation of the brand as well as the viewer. However, it’s the advertisements’ role to capture the audience’s attention through various experiences. Hence, the experience offered with interactive marketing can be split into: Lean Forward Experience A lean forward experience…
What are the Standard Video & Display Formats?
Various platforms within the digital space are accessible through devices such as PC, Mobile, & Tablets, all that allow various brands to reach and target their specific audience segment with their brand messaging. In fact, meeting the wants of the public to access high quality…
Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
