Ads on Netflix?
Background Earlier this week, Netflix announced for the first time that their subscriber numbers saw a downward trend. Infact, it is predicted to lose another 2 million subscribers this quarter in addition to the previous one. Stocks have plummeted and it is upto Netflix to…
The Paradigm Shift of Interactive Videos in Taiwan!
First one in our series of “Expert Speaks” is introducing Ms. Gemini Hsieh who is heading our Operations in Taiwan. With considerable experience under her belt with Wootag, Gemini has had a commendable record and we reached out to her to learn more about insights…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
The Evolution of Advertising with the FMCG World
When one thinks of ‘growth’ within a particular industry, the graph of that looks different to different people – dependent on the factors one considers. Below, we’ll take a look at primarily three different verticals within the FMCG industry with a specific focus on their…
Let the Interactive Shopping begins this Festive Season!
A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…
Bridging the Gap between Content & Commerce
It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…
A Guide to Unlock Wootag Narrative Experience
Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
The 2019 Interactive-Video Audience Insights Report – Wootag
In 2019, at Wootag, we witnessed a surge in brand executions across verticals such as F&B, Nutrition, Finance, IT&T to Luxury, etc. Leading to approx. 300 Million views and 3 Billion + data points being processed. This has set us up to support brands in…
Top 10 Wootagged Brands in 2019 – part 2/2.
One Touch to Generate Leads: Armani upped the ante for interactivity to drive Online to Offline store walk-ins by enabling lead gen within the video to drive awareness towards their new store launch. Interactive Feature: Lead Generation Interactive How-To Videos : All Things Hair enabled…
