Wootag Now Available on Brightcove Marketplace!
We are excited to announce that Wootag is now available on the Brightcove marketplace! The Brightcove Marketplace is a destination for customers who look for ways to enhance their video experience and potentially unlock means to drive business objectives and monetization opportunities. Our integration with…
How can we add interactivity while maintaining the Look & Feel of your Video?
The look and feel of any brand campaign is very important. It’s an important aspect because: The creatives are closely designed to match the ‘Brand Experience’ Designed specifically to the audience & a Business Objective. As we see there are multiple brands, especially within the…
Will offline shopping make a return?
Digitalization within the retail industry is one that started a long while ago. In fact, the process sped through with the outbreak of the novel coronavirus across the world, pushing businesses to adapt to digital operations more rapidly than expected. In this blog, we’ll aim…
One for the Sports Enthusiasts – Wootag’s Sports Signals
The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game. Audience engagement within sports…
Country Wise Insights via Pulse (Series 2)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Country Wise Insights via Pulse (Series 1)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Science of stockpiling during retail flash online sales
Hitting $5 billion in transactions in less than 15 minutes on Singles Day, made this the biggest day in online sales this year. This trend is slowly becoming prominent in Asia and the reasons behind this consumer behaviour of buying products in bulk during special…
Driving curiosity, emotions and significance in travel videos
A little known fact is that most travellers are happiest when they are planning and researching their vacation as opposed to when while travelling. That means their decision-making and emotional contagion is most promising before departure. Digital video is a powerful tool for targeting travellers…
Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences
The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.
Millennial 2020: Driving human connection in digital commerce
The Millennial 2020 conference celebrates the continuous innovation of start-ups and changes taking place in the digital commerce experience. With a flurry of change, the digital commerce revolution leaves users with much to aspire to and be excited about. It’s tough staying on top…
