Audience Engagement within Lean Forward & Lean Back Experiences
Interactive ads require the mutual participation of the brand as well as the viewer. However, it’s the advertisements’ role to capture the audience’s attention through various experiences. Hence, the experience offered with interactive marketing can be split into: Lean Forward Experience A lean forward experience…
Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
Here’s the know-how on Programmatic Advertising!
What is the present need? APAC’s growing digital audience has been an essential contributor to the changing advertising landscape. Brands and Agencies are tasked with reaching the right audience with real time tracking of the performance. In comparison with traditional channels, we see that Programmatic…
The Growth of Digital Marketing in Hong Kong
Ad Spend and Trends in Hong Kong A recent report by admanGo released the figures of ad spend in Hong Kong. An interesting point to note is that major contributors of the ad spend included magazine, TV and digital advert spends. A common observation in…
Listen to Signals that can impact Human Behaviour!
Signals that have an effect on Human Behavior! World as we know it has far too many noises to let users zoom into anything and everything. As a brand or a product marketer, it is far more challenging to get audiences to engage by sticking to…
Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
Best Wootagged Executions of 2020 (Part1/2)
With a testing year of 2020 passing by, we’ve all observed companies far and wide across the world build resilience and see through these unprecedented and adverse times. Hence, We at Wootag decided to compile and highlight a few handpicked Wootagged executions in partnership with…
What does Interactive Video Marketing mean for you?
Imagine providing an experience where your viewers can engage with your video unlike ever before? “70% of marketers say interactive video engages audiences ”well” or ”very well,” and 68% of marketers believe it will continue to become a more important component of modern marketing mixes…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
10 Must-Follow Rules to Ace Video Marketing in 2020
As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now. 92 percent of marketers who are using video marketing say…
