Amplify your Year-End Shopping with Wootag!
While the spread of covid-19 kept most of the world indoors and pushed us into a new routine with an unprecedented dependency on digital technology; the change has been an easy one to welcome on some aspects. A primary avenue where ‘Digital Transition’ wasn’t overwhelming…
Festivity Season Begins in India. Celebrate with Wootag!
We are well into the second half of 2021 already! As we welcome August, we are also preparing ourselves for the myriad of varied festivals and celebrations yet to take place. Let’s take a look into how you can celebrate with Wootag! 1. Raksha Bandhan …
One for the Sports Enthusiasts – Wootag’s Sports Signals
The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game. Audience engagement within sports…
Country Wise Insights via Pulse (Series 2)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Country Wise Insights via Pulse (Series 1)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Audience Engagement within Lean Forward & Lean Back Experiences
Interactive ads require the mutual participation of the brand as well as the viewer. However, it’s the advertisements’ role to capture the audience’s attention through various experiences. Hence, the experience offered with interactive marketing can be split into: Lean Forward Experience A lean forward experience…
What are the Standard Video & Display Formats?
Various platforms within the digital space are accessible through devices such as PC, Mobile, & Tablets, all that allow various brands to reach and target their specific audience segment with their brand messaging. In fact, meeting the wants of the public to access high quality…
Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
Here’s the know-how on Programmatic Advertising!
What is the present need? APAC’s growing digital audience has been an essential contributor to the changing advertising landscape. Brands and Agencies are tasked with reaching the right audience with real time tracking of the performance. In comparison with traditional channels, we see that Programmatic…
Are you a part of the One Tap Generation?
One Tap Generation Increasingly, the emphasis on the bracket of differentiation between a Gen Z, Millennial, Gen X is the topic of the hour. We could potentially term Millennials as the group that experienced the visual transition to digital while Gen Z as the group…
