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    Interactive Ads

    One for the Sports Enthusiasts – Wootag’s Sports Signals 

    The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game.  Audience engagement within sports…

    Pavithra Sundar, 4 years ago 0 3 min read  
    Interactive Ads

    Country Wise Insights via Pulse (Series 2) 

    Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…

    Pavithra Sundar, 4 years ago 0 3 min read  
    Interactive Ads

    Country Wise Insights via Pulse (Series 1) 

    Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…

    Pavithra Sundar, 4 years ago 0 2 min read  
    Wootag FMCG
    Interactive Ads, Interactive Video Content

    The Evolution of Advertising with the FMCG World 

    When one thinks of ‘growth’ within a particular industry, the graph of that looks different to different people – dependent on the factors one considers. Below, we’ll take a look at primarily three different verticals within the FMCG industry with a specific focus on their…

    Pavithra Sundar, 4 years ago 0 4 min read  
    Interactive Ads

    Part 2/2 of Wootag’s Best Executions for the year 2020 

    Continuing with Wootag’s Top Executions of 2020, here’s sharing Part 2. If you missed our Part 1 of this article, summarising a few handpicked Wootagged Executions of the year, do give that a quick read here. Smart Shine Smart PLDT enabled its viewers to learn…

    Pavithra Sundar, 4 years ago 0 2 min read  
    Best Wootagged Brands
    Interactive Ads

    Best Wootagged Executions of 2020 (Part1/2) 

    With a testing year of 2020 passing by, we’ve all observed companies far and wide across the world build resilience and see through these unprecedented and adverse times.  Hence, We at Wootag decided to compile and highlight a few handpicked Wootagged executions in partnership with…

    Pavithra Sundar, 4 years ago 0 3 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    A Guide to Unlock Wootag Narrative Experience 

    Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…

    Raj Sunder, 5 years ago 0 1 min read  
    interactive-video-brand
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Building an Effective Sales Funnel Through the Art of Video Storytelling 

    87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…

    Raj Sunder, 5 years ago 0 5 min read  
    Interactive Ads

    Video Captions: The Best Strategy for Top Of The Funnel Marketing 

    Whether you realize it or not, nearly all of your potential customers go through various stages of the buying journey. But what is this buying journey, and how can video captions help you successfully make a sale through this journey? With several other companies offering…

    Raj Sunder, 5 years ago 0 5 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Marketing

    10 Must-Follow Rules to Ace Video Marketing in 2020 

    As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now. 92 percent of marketers who are using video marketing say…

    Raj Sunder, 5 years ago 0 6 min read  
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    Go Beyond Views!

    At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionise the in-video experience and take it to a whole other level.

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