Interactive Video Marketing Platform

1367

August 28, 2016 • Interactive Ads

Tapping the Facebook Continent with Powerful Interactive Videos

It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah  winning the 10,000 m Gold, despite having a brief fall. The video has the background music very aptly selected with the song “I get knocked down, but I get up again”, and shows the victorious moment at the end. This is definitely going to be a part of my motivational videos to watch when I feel like I need some visual pep talk. I scroll down further and see an exercise video my friend, who is also a fitness instructor, has posted. I check to see if I can I repeat these exercises at home. This goes one for some time till I reach the bottom of my coffee cup.

Videos on Facebook have become a part of our daily internet life. If you look at the reports on Comscore.com you will see that Facebook comes next to Google sites (primarily Youtube) in desktop video rankings. In fact, in August 2014, as reported by Beet.TV, Facebook surpassed Youtube in Desktop viewing. So if you are considering video marketing it’s definitely the time to consider Facebook as a platform in itself to promote your videos.

Facebook as a platform for your videos is interesting because you see these videos showing up on your feed when you are not particularly looking for something. Before you know it, if the visuals and the video content are right you have not just watched the video,you have shared it as well. Considering that Facebook is no more just a social media platform to make connections, but also one to create a strong brand image, marketing videos immediately become a part of this brand building activity. Collectively we not only watch more videos, but we also post more videos. As wersm.com published in April this year, Facebook boasts of almost 8 billion daily video views.

Continue Reading

Continue reading

1208

August 14, 2016 • Video Marketing

From passive viewing to active decisions #gobeyondviews

Go Beyond Views

Go Beyond Views

When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.

Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.

Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:

Continue Reading

Continue reading

1156

August 3, 2016 • Featured, Video Marketing

Travel Diaries – Converting Viewers to Travellers!

Interactive Video Marketing Platform

The word research follows the word travel. We all admit travel is no longer a simple affair of booking tickets and just following suggestions on what to see. Everything from flight tickets, to resort bookings, to places to see and places to eat is well researched before the actual bookings are made. In a nutshell, people want to see a little bit of their vacation even before they actually get there.Here is where video marketing helps. Show your customers a glimpse of the future and help them book their vacation in one click. Here are a few examples of how video marketing is an effective tool in planning a holiday.

The Qantas way to show you the best of the gold coast and get you there

Continue Reading

Continue reading

1005

June 30, 2016 • Interactive Ads

Five Marketing Videos We Love, and Why

When it comes to brainstorming content for your marketing videos,  you never know where inspiration hits you. No matter how much you read up tips and tricks, sometimes all it takes for an idea to hit you  is when you are least expecting. So here are five videos that we stumbled upon when we were not actually looking for them. We hope these videos give you inspiration for your campaigns.

 

  1. Nike- The Switch

We have said this before and we sill say this again. Everybody loves a good story and they definitely make your videos interesting. Nike’s “The Switch” has all the elements of a great story presented to you in a short time. It’s funny, it makes us curious and it has enough football action to keep us all glued to the video. Oh wait! did we say it also has Cristiano Ronaldo? I guess we can rest our case now. Continue Reading

Continue reading

1093

April 26, 2016 • Interactive Ads

2-3 minute book videos can drive more sales and build reader relationships

When I say video marketing the first thing that probably comes to your mind is fashion, or sports, or a technology related product. However, video marketing is such a powerful tool that it can be used in other areas as well to create the kind of impact that your product deserves. Have you ever thought of video marketing your book? If you have not, then we hope that you will change your mind by the end of this article.

 

First a few facts (Source)
1. “Readers are 64% more likely to purchase your book if they see a book trailer that effectively promotes your book.
2. “Visitors to your author website stay an average of 2 minutes longer than on author sites that do not use video.
Video marketing books does not essentially limit you to book trailers. Book trailers need to be carefully crafted to make the right impact, which is often hard. Opinions are divided on book trailers, but the overall benefits of video marketing your books cannot be overlooked. Especially, when your video enables the purchase of the book directly through the video content, you are providing your readers with a preview and an option to purchase the book in one place. So your book videos are now a one stop shop to purchase the book. Use Wootag to share details about your book and make purchasing it easier. Here are a few links that will give you all the information you need. Continue Reading

Continue reading

1490

April 1, 2016 • Interactive Ads

Drive Human Touch On Your Videos

1_cover
Videos are becoming one of the most important and innovative elements in the modern marketing mix. They are essential in helping businesses gain a greater market share. Savvy marketers understand that great videos should not be simply “highly watchable” but interactive; enabling a 2-way communication process that helps businesses better understand customers & vice versa. The reward is a straight & convenient path to more customer conversions.

The Hard Truths about Video Marketing:

  • Watchable videos & viral content ≠ sales.
  • Views alone do not count. Customers do.
  • Fulfilling awareness objectives sales objectives.

Continue Reading

Continue reading

1015

March 21, 2016 • Video Marketing

Video Marketing For Food Ventures

When the focus of your venture is food, your marketing troubles are half solved. You have a subject that people relate to on a daily basis, which is part of their daily routine and something most people pay a lot of attention to.

Curating video content for food-based ventures is exciting and fun. This the season for food! Every day you see a new food based start-up or a new food outlet. While this means people are looking at food with a lot more interest, it also poses a challenge of creating the right type of content to captivate your audience.

When it comes to food, images and videos speak volumes. Even food blogs now focus on captivating images that sometimes look as good as the ones we see in cookbooks and magazines. Here are some great examples of curating video content for a food venture that effectively targets your audience of choice.

1)      The one tap way to selling your ingredients- a recipe video!

If your business concept involves shipping ingredients to consumers so that they can cook in the convenience of their kitchens, then video marketing “must” be on your strategy list. Here is an example of a popular Vlogger trying out the ingredients by Blue Apron and giving viewers a live review of this concept.

Continue Reading

Continue reading

1532

February 26, 2016 • Interactive Ads

Supercharge Your Sales With The Power of In-Video Analytics!

analytics
You have put a lot of hard work into constructing & monetizing your video. You do up a fine distribution plan & share it across all channels possible. As a marketer, you would ask yourself what’s the best way to ensure high sales-funnel performance & conversions. We can tell you how to maximize the potential of your video & get the results that you want.

Video analytics are important for determining how your viewers are reacting to your video, where viewers are coming from in geographical points & what makes them engage & transact. Customers are becoming increasingly adapt with technology making it important for brands to track their behaviour and device usage with analytics. Given this data, brands become more conscious about how to tweak their campaigns for better performance.

Let’s look at some metrics:

1. Time Period Viewed
Say that the new video you are uploading is going to air for a total duration of 60s. You imagine your customers watching each carefully crafted scene to the very end. Your marketing instincts lead you to dive into analytics to determine if that is the result.

Continue Reading

Continue reading