Introducing Wootag’s Official 2021 Audience Insights Report!
Download our latest Audience Insights Report here! Before we delve further into what the insights are and what we can refer from them, let’s take a look at understanding why are audience insights and its related information relevant to us? Let me start here by…
Hustle and Hustle again, Until the lambs become lions!
We have announced raising $1.7M in bridge funding led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. This investment fuels Wootag’s expansion plan to scale in Asia Pacific markets and enhance AI capabilities for in-video interactivity and…
Amplify your campaign for success with Video Retargeting!
Video Retargeting Ads Retargeting involves various different formats including video, display, text etc. In recent times, we have observed an increase in the popularity of video formats amongst consumers and hence by marketers. This is because it helps build potential customers, have an emotional connection…
Festivity Season Begins in India. Celebrate with Wootag!
We are well into the second half of 2021 already! As we welcome August, we are also preparing ourselves for the myriad of varied festivals and celebrations yet to take place. Let’s take a look into how you can celebrate with Wootag! 1. Raksha Bandhan …
Country Wise Insights via Pulse (Series 2)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Country Wise Insights via Pulse (Series 1)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Audience Engagement within Lean Forward & Lean Back Experiences
Interactive ads require the mutual participation of the brand as well as the viewer. However, it’s the advertisements’ role to capture the audience’s attention through various experiences. Hence, the experience offered with interactive marketing can be split into: Lean Forward Experience A lean forward experience…
What are the Standard Video & Display Formats?
Various platforms within the digital space are accessible through devices such as PC, Mobile, & Tablets, all that allow various brands to reach and target their specific audience segment with their brand messaging. In fact, meeting the wants of the public to access high quality…
Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
Here’s the know-how on Programmatic Advertising!
What is the present need? APAC’s growing digital audience has been an essential contributor to the changing advertising landscape. Brands and Agencies are tasked with reaching the right audience with real time tracking of the performance. In comparison with traditional channels, we see that Programmatic…
