Unlock Wootag’s 2020 Audience Behavioural Insights!
In today’s time, we are all undoubtedly navigating towards a more data driven decision making approach in many aspects of our lives. We, at Wootag, decided to look back at data ranging from over 15,000 video executions to bring to you our Audience – Behavioural…
The Evolution of Advertising with the FMCG World
When one thinks of ‘growth’ within a particular industry, the graph of that looks different to different people – dependent on the factors one considers. Below, we’ll take a look at primarily three different verticals within the FMCG industry with a specific focus on their…
Part 2/2 of Wootag’s Best Executions for the year 2020
Continuing with Wootag’s Top Executions of 2020, here’s sharing Part 2. If you missed our Part 1 of this article, summarising a few handpicked Wootagged Executions of the year, do give that a quick read here. Smart Shine Smart PLDT enabled its viewers to learn…
Best Wootagged Executions of 2020 (Part1/2)
With a testing year of 2020 passing by, we’ve all observed companies far and wide across the world build resilience and see through these unprecedented and adverse times. Hence, We at Wootag decided to compile and highlight a few handpicked Wootagged executions in partnership with…
What does Interactive Video Marketing mean for you?
Imagine providing an experience where your viewers can engage with your video unlike ever before? “70% of marketers say interactive video engages audiences ”well” or ”very well,” and 68% of marketers believe it will continue to become a more important component of modern marketing mixes…
Leverage Wootag to navigate long-form video marketing!
What is Heavy Ad Intervention? Heavy Ad Interventions (HAI) is a new feature on Chrome browser that will unload ads considered to be “heavy” on the user’s device resource unless the user interacts with the ads. An ad will be subject to unload in case…
Let the Interactive Shopping begins this Festive Season!
A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…
Bridging the Gap between Content & Commerce
It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…
A Guide to Unlock Wootag Narrative Experience
Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…
Bandersnatch Way to Interactivity
Can viewers control the narrative in a film or video? Netflix proved they could, with Bandersnatch. For business owners and marketing professionals, the success story of this interactive video film is proof that consumer-controlled immersive content is the way forward to boost brand awareness, conversion…
