Recent research shows that, in the last year, over two billion people purchased goods or services online, and retail e-commerce sales exceed 4.2 trillion U.S. dollars worldwide. According to Facebook’s report, Online shopping has grown nearly 85% annually in Southeast Asia with more than 350…

Driven by lockdowns and remote work, video content consumption has tremendously increased in the last two years, with consumers watching 14.6 billion minutes of video in 2021, a 121% increase from two years before. Video marketing is expanding and reaching more consumers than ever before…

OneAd, a Taiwan-based video marketing technology company, today announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement by understanding the audience’s preference…

With another year of immersive digital penetration and experience, brands are now increasingly exploring a more targeted approach with their campaigns.  “70% of marketers say interactive video engages audiences ”well” or ”very well,” and 68% of marketers believe it will continue to become a more…

Myths vs Facts of Programmatic Buying  Only Unused inventory is available on Programmatic One common myth with Programmatic Advertising is that the auction bidding is primarily limited to unused inventory. These days, programmatic buying has become the primary choice for advertisers and publishers alike where…

Introduction In today’s times, there is no question about the challenges that the brands face in remaining distinct, attractive and evidently different from their competitors. With product differentiation, brands and marketers these days have to also shift focus on a differential strategy for promoting their…

Flying in the face of doubters, NFTs don’t seem to be going anywhere. In fact, they’re continually expanding into more industries as brands take advantage of the interaction that they bring to consumers of all stripes. Amidst the expansion, we’ve begun to see a rapid…

Ramadan Season is here and with it comes the opportunity for marketers across different industries and regions to jump on the plethora of opportunities this season provides.  Why is this important?As a Marketer, it is extremely vital to understand customer behavior. And this behavior is…

Next up in our series of “Expert Speaks” is introducing Ms. Vienna Ip who is heading our Operations in Hong Kong. With only a couple months under her belt in Wootag, Vienna has had a commendable start and we reached out to her to learn…