Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
Here’s the know-how on Programmatic Advertising!
What is the present need? APAC’s growing digital audience has been an essential contributor to the changing advertising landscape. Brands and Agencies are tasked with reaching the right audience with real time tracking of the performance. In comparison with traditional channels, we see that Programmatic…
Are you a part of the One Tap Generation?
One Tap Generation Increasingly, the emphasis on the bracket of differentiation between a Gen Z, Millennial, Gen X is the topic of the hour. We could potentially term Millennials as the group that experienced the visual transition to digital while Gen Z as the group…
The Growth of Digital Marketing in Hong Kong
Ad Spend and Trends in Hong Kong A recent report by admanGo released the figures of ad spend in Hong Kong. An interesting point to note is that major contributors of the ad spend included magazine, TV and digital advert spends. A common observation in…
Listen to Signals that can impact Human Behaviour!
Signals that have an effect on Human Behavior! World as we know it has far too many noises to let users zoom into anything and everything. As a brand or a product marketer, it is far more challenging to get audiences to engage by sticking to…
Evolution of Advertising within the Retail Industry
The retail industry is fiercely competitive. Growth prospects often look like – an increase in overall consumer spending, improving in-store sales, opening of new stores, and diversifying product offerings. Coupled with the realities of Covid-19, we observe that retailers and brands want to expand more…
Enhancing Viewer Experiences beyond Engagement
With the development of video marketing strategies, interactive video platforms are the next step in digital strategies to grow your brand and engage your customers. Interactive videos enable the audience to interact with the video content itself in a variety of ways (including branches, data…
What about Interactive Advertising?
The field of Marketing changes rapidly. In today’s world, consumers have come to expect increased responsiveness and interaction with the businesses. Magna reported that “Interactive video ads drive 47% more time viewing a marketing message compared to a non-interactive ad.” Evidence suggests, Interactive Ads can…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
